Everybody hates your brand

Episode 1: You are not your customer

Episode Summary

In this inaugural episode, we introduce ourselves, why you should care about our opinions and where our podcast title came from.

Episode Notes

0.00 - 2.18:  An introduction into the podcast, us and  our credentials - what have we done and why are we qualified to have opinions.

2.19 - 4.05:  A discussion on who this podcast is aimed at.

4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.

18.59 -  21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

• Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE
• 'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.
• 'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.
• 'Be less Zombie' by Elvin Turner. CLICK HERE.
• Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.