Everybody hates your brand

Episode 10 - The things that drive us crazy about marketing

Episode Summary

In this episode, we discuss the things that we would change about the marketing industry if we could, based on over 30 years of combined experience.

Episode Notes

Episode Notes

0.00 - 0.24:  An introduction to the podcast.

0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.

37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 

40.57 - 41.24: Outro.

External links referenced:

• Codefinery article on the problems of Pitching. CLICK HERE
• The Drum article on broken pitch processes. CLICK HERE
• Trinity P3 article on why everyone loses in pitches. CLICK HERE
• Mark Ritson article on agency branding (Paywall). CLICK HERE
• The Drum article on agency branding.  CLICK HERE
• The Drum article on IKEA / Mother UKs sleep campaign. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE