Everybody hates your brand

Episode 11 - Talking data in marketing (with a special guest)

Episode Summary

In this podcast we welcome our first guest, Director of Data and Insight at Clemenger BBDO Melbourne - Mark Razzell. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

Episode Notes

Episode Notes

0.00 - 0.25:  An introduction to the podcast.

0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment.

40.59 - 41.33: Outro.

External links referenced:

• The Dunning-Kruger effect. CLICK HERE
• IPSO-MORI article on the myth of the millennial. CLICK HERE
• The Campaign article on David Jones and Professor Byron Sharp. CLICK HERE
• The Fleetwood Mac / Ocean Spray story. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE