Everybody hates your brand

Episode 13 - What's the purpose of brand purpose?

Episode Summary

In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

Episode Notes

Episode Notes

0.00 - 0.20:  An introduction to the podcast.

0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.

43.49 - 44.12: Outro.

Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. 

External links referenced:

• The Stengel 50 CLICK HERE
• Simon Sinek's TED Talk CLICK HERE
• Richard Shotten's dissection of The Stengel 50 CLICK HERE
• Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
• Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
• 'The Halo Effect' by Phil Rosenzweig CLICK HERE
• Vita Coco podcast CLICK HERE
• Share of search video by Les Binet CLICK HERE
• USPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE