Everybody hates your brand

Episode 17 - What makes Peloton great?

Episode Summary

In this episode, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand.

Episode Notes

Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 

31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!

33.53 - 34.19: Outro.

External links referenced:

• Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HERE
• The terrible Peloton ad. CLICK HERE
• The psychology of leaderboards. CLICK HERE
• Techcrunch article on Peloton. CLICK HERE
• PlayStation 5 London underground activation. CLICK HERE
• Brands having fun with disputed claim notices on Twitter. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE