Everybody hates your brand

Episode 18 - What makes Netflix great?

Episode Summary

In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.

Episode Notes

Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 

29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.

29.47 - 30.08: Outro.

External links referenced:

• Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HERE
• David Chong article from 'Towards Data Science'. CLICK HERE
• Springboard India article with additional content. CLICK HERE
• The Mark Ritson '17 slides marketers should know about TV' video. CLICK HERE
• Sherwin Williams TikTok controversy article. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE