Everybody hates your brand

Episode 21 - What makes Starbucks great?

Episode Summary

In this episode, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

Episode Notes

Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

29.47 - 33.34: Outro.

External links referenced:

• Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE
• 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE
• 'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE 
• A summary of Robert Cialdini's 'Influence' book. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE