Everybody hates your brand

Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson.

Episode Summary

In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.

Episode Notes

In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.

From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a content creator or indeed working with them within a marketing plan.

External links referenced:

• Ross's YouTube channel. CLICK HERE
• Ross's Instagram channel. CLICK HERE
• Rob's article on Fortnite. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE