Everybody hates your brand

Episode 4: Six of our favourite marketing books

Episode Summary

In this episode, we discuss six of our favourite marketing books and why we value them so highly.

Episode Notes

0.00 - 0.27:  An introduction to the podcast

0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:

• 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE.
• 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE.
• 14.31: 'Hooked' by Nir Eyal. CLICK HERE.
• 17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE.
• 26.43: 'Nudge' by Richard Thaler and Cass Sunstein. CLICK HERE.
• 26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann. CLICK HERE.

35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

38.45 - 39.01: Outro

External links referenced:

• 'Eat your Greens' by Wiemar Snijders. CLICK HERE.
• 'Misbehaving: The Making of Behavioural Economics.' by Richard Thaler. CLICK HERE.
• 'Choice Hacking' by Jen Clinehens. CLICK HERE.
• 'Hot Ones' YouTube playlist. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.