Everybody hates your brand

Episode 5: Behavioural Science - an introduction for Marketers Part 1

Episode Summary

In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it.

Episode Notes

0.00 - 0.25:  An introduction to the podcast

0.29 - 36.24:  In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:

• 10.46: Choice Overload
• 20.30: Confirmation Bias
• 29.25: The Goal Gradient Effect

36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

41.56 - 42.41: Outro

External links referenced:

• Jam Choice Overload study from Columbia University. CLICK HERE.
• 'Choice Hacking' by Jen Clinehens. CLICK HERE.
• Burger King and Twitch story. CLICK HERE.
• Adidas 'Everything is cake' story. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.