Everybody hates your brand

Episode 59 - Talking about the point of Loyalty with special guest Adam Posner

Episode Summary

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program.

Episode Notes

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.

We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. 

External resources:

• The Point of Loyalty website - CLICK HERE
• For Love or Money report 2025 - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Don't Lie by Will Harrison CLICK HERE