Everybody hates your brand

Episode 6: Behavioural Science - an introduction for Marketers Part 2

Episode Summary

In this second part of a double-header, we discuss more applications of Behavioural Science in Marketing and dig into its ethical dimensions - are you using your powers for good or evil?

Episode Notes

0.00 - 0.24:  An introduction to the podcast

0.28 - 32.26:  In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

• 1.27: The Cocktail Party Effect
• 12.40: Social Proof
• 20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.

External links referenced:

• Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
• Paper on studies of transparency within recommendation engines. CLICK HERE.
• Movable Ink. CLICK HERE.
• 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
• Bob Hoffman blog on brand-building. CLICK HERE.
• Facebook Vs Apple Forbes Article.  CLICK HERE.
• The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.