Everybody hates your brand

Episode 7: The Customer-centric sacrifice

Episode Summary

In this episode, we discuss the idea of Customer-centricity. An oft used term by brands but how many make the sacrifices it demands?

Episode Notes

0.00 - 0.26:  An introduction to the podcast.

0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.

31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.

37.53 - 38.17: Outro.

External links referenced:

• Forbes Top 100 most customer-centric companies. CLICK HERE
• 'The Customer-centric sacrifice' by Rob Voase. CLICK HERE
• Gravity payments $70k per year annual salary. CLICK HERE
• 'Let My People Go Surfing (Including 10 More Years of Business Unusual)' by Yvon Chouinard. CLICK HERE
• Eurogamer article on the Xbox Series. CLICK HERE
• Eurogamer article on the PlayStation 5. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE