Everybody hates your brand

Episode 8 - What is the point of loyalty programs? Part 1

Episode Summary

In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have.

Episode Notes

0.00 - 0.23:  An introduction to the podcast.

0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.

30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.

40.53 - 41.19: Outro.

External links referenced:

• Forbes magazine article on Airline Loyalty programs. CLICK HERE
• Rob's article on Amazon Prime. CLICK HERE
• Rob's article outlining the Loyalty programme effects model. CLICK HERE
• Jen's article on Peloton. CLICK HERE
• Kotaku article on mid-stream Twitch advertising. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE