Everybody hates your brand

Episode 9 - What is the point of loyalty programs? Part 2

Episode Summary

In the second part of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why.

Episode Notes

0.00 - 0.23: An introduction to the podcast.

0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.

33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.

38.25 - 38.50: Outro.

External links referenced:

'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
Rob's article on Amazon Prime. CLICK HERE
An article on Sephora's program. CLICK HERE
Hilton Honors benefits list. CLICK HERE
Hilton Honors programme review. CLICK HERE
Details on REI's Loyalty program. CLICK HERE
Jen's Panera Bread article. CLICK HERE
Bob Hoffman's 8 principles of branding. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE