Everybody hates your brand

Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman

Episode Summary

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

Episode Notes

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.

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