In this episode, I draw the parallels between veteran hard rockers AC/DC and Byron Sharp's principles for brand growth. Sounds odd? Well, for those about to listen.....I salute you.
Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.
You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…
In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".
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