Everybody hates your brand

Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

Episode Summary

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.

Episode Notes

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. 

We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. 

External resources:

• Ronnie Chieng clip -  CLICK HERE
• Marketing Week article on Price Promotion - CLICK HERE
• Article on  Fictitious Pricing - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE