Everybody hates your brand

Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?

Episode Summary

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.

Episode Notes

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. 

External resources:

• Above Average YouTube Channel - CLICK HERE
• Rapha 500 YouTube video - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE