Everybody hates your brand

Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips

Episode Summary

We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips, who has spent over 20 years in Strategy working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital. He has worked on an impressive catalogue of brands including BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat. Combined that gives him a great perspective and expertise worth listening to.

Episode Notes

We've been away for a while but we're back with Season 5 of Everybody hates your brand.

We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. 

He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. 

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